– The Power in Making Lasting Connections
■■ ■ Internal tactics. The four tactics
that you can deploy internally to
ensure success while networking
include leveraging key stakeholders,
seeking assignments, being
a good corporate citizen, and
partnering with human resources.
■■ ■ The external network. When
you are ready to move to a new
company, leverage key networks,
including social media, legal
associations, and recruitment
agencies to improve your visibility.
■■ ■ Speak up. To establish yourself as
an expert in the field, participate
in speaking engagements through
panels, workshops, and CLEs. If
you do not feel that you know
enough about the subject matter,
volunteer to moderate the panel.
■■ ■ No stone unturned. Non-legal
associations can provide fertile
grounds for developing relationships
and expanding one’s network
beyond legal organizations. Consider
joining a board to meet potential
connections and broaden your
experience with board governance.
By Taa Grays, Blossom Kan, Teresa Mason, and Jaimmé A. Collins “Sometimes, idealistic people are put off
by the whole business of networking as something tainted by flattery and the pursuit
of selfish advantage,” says the Hon. Sonia Sotomayor, associate justice of the US
Supreme Court. “But virtue in obscurity is rewarded only in heaven. To succeed in this
world, you have to be known to people.”
Providing visibility for your skills, accomplishments, and career goals are common
reasons to develop a network. You gain this visibility by connecting with people you
know and those you should know. Networking, therefore, is not a short-term play to
collect the most business cards. It is a long-term play to develop mutually beneficial and
lasting relationships to advance your professional goals.
Networking requires time. Knowing what professional goals you want to achieve
will help you develop a networking strategy and plan your time accordingly. What
are your goals? Do you want to establish yourself as a subject matter expert in your
practice area? Are you seeking a promotion? Are looking to move to a new job with a
different company? Once you determine the purpose of your networking, you can then
determine which tactics to use to execute your networking strategy.